HOW Design Live, one of the largest annual gatherings of creative professionals in the world, with new programming for its 2017 conference, is taking place this week, May 2 through May 6 at the Hyatt Regency in Chicago, IL. The innovative programming, focusing on the increased need for collaboration between design and marketing professionals, includes four program tracks: Branding & Packaging, Marketing & Strategy, Design & Creativity and Tools & Resources.
This year’s sessions will be led by speakers in senior creative and branding roles from global consumer brands, who will offer road-tested design and marketing strategies as well as creative leaders from leading design agencies. In-house speakers will represent brands such as Starbucks, Nestle, Whole Foods, GE, General Mills, Coca-Cola, PepsiCo, SC Johnson, Hallmark, Proctor & Gamble, Target and Hershey, among many others. Agencies represented on the program include Design Army, Pentragram, Pearlfisher, Turner Duckworth and Collins.
“Most design work is connected to marketing, whether it be for branding, content, or even self-promotional purposes.” said Gary Lynch, Vice President and Group Show Director, HOW Events. “Good design communicates the brand message effectively – it raises a brand’s visibility, increases conversions, reinforces the brand message and can even evoke an emotional response. The successful collaboration between designers and marketers is vital to any business and HOW Design Live has dedicated this year’s conference to connecting the marketing and design world through innovation and best practices we believe will resonate with all creative professionals.”
The new programming will also include a new partnership with In-House Agency Forum (IHAF), an association that serves senior leaders in design and marketing. The partnership has created a three-part series entitled “CMO Strategy Sessions with IHAF” and a separate Master Classes on in-house design.
HOW Design Live 2017 features more than 80 educational sessions, 100 speakers, 13 keynote speakers, nearly 100 vendors and brand new Workshops and Master Classes designed to create an inspirational and hands-on learning environment.
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