[Los Angeles, CA, April 25, 2024] – OTTera, a leading provider of end-to-end OTT and FAST channel solutions, proudly announces its strategic partnership with ThinkAnalytics, a global leader in advanced content discovery and viewer engagement solutions. Through this collaboration, OTTera will integrate ThinkAnalytics’ ThinkFAST AI scheduler and ThinkAdvertising into its software, empowering customers to unlock new levels of operational efficiency and revenue growth across FAST channels and OTT apps.
By harnessing ThinkAnalytics’ cutting-edge AI technologies, OTTera will revolutionize content scheduling and advertising strategies, delivering unparalleled value to its customers. ThinkAnalytics’ ThinkFAST AI scheduler utilizes sophisticated algorithms to optimize content placement, ensuring that viewers receive the most relevant and engaging programming tailored to their preferences. ThinkFAST’s integration will personalize the viewing experience for OTTera’s users based on their demographics, preferences, and previous viewing behavior.
Moreover, with ThinkAdvertising, OTTera will leverage audience intelligence and content understanding to deliver hyper-targeted advertisements, maximizing revenue opportunities for clients. By combining audience insights with personalized advertising strategies, OTTera will enhance the viewing experience while driving substantial revenue growth for content providers and advertisers alike.
“Aligning ThinkAnalytics’ deep capabilities with OTTera’s strategic offerings across OTT and FAST yields a rich toolkit for publishers to maximize yield from their libraries, quickly scale out targeted FAST channels and end user experiences within applications and beyond, all with an eye towards discovery, engagement, monetization and retention,” said Craig McEldowney, CTO at OTTera.
“I am delighted that ThinkAnalytics is forming this partnership with OTTera. The ThinkAnalytics product set integrated into OTTera’s applications will bring huge efficiencies and value to OTTera’s customers. Meeting at the NAB Show was the perfect opportunity to realize our synergies and agree terms to our collaboration,” said Marc Aldrich, CEO at ThinkAnalytics.
About OTTera:
Founded in 2017, OTTera is a leading white-label service provider specializing in seamless content distribution and monetization across all platforms and devices. With a comprehensive suite of products and services that offers development, distribution & monetization. From highly customizable streaming applications with rapid speed-to-market capabilities to certified playout for FAST channels on global platforms, OTTera ensures dynamic content delivery solutions. With a strategic presence across multiple countries, our dedicated team is committed to providing unmatched support, optimizing our customers’ growth at every step. OTTera powers more than 600 live applications and distributes more than 2,000 FAST channels worldwide. Our diverse options are tailored to meet customers’ unique needs in a cost-effective manner.
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About ThinkAnalytics:
ThinkAnalytics is the world leader in AI-based content discovery and viewer analytics with its Think360 product suite, which enables video service providers, studios, broadcasters, and media companies to deliver personalized experiences to their users. Delivering content discovery and viewer insights to over 85 service providers serving approximately 475 million subscribers in 47 languages with 8 billion recommendations per day, ThinkAnalytics is the largest independent content discovery platform. Customers include Liberty Global, Vodafone, Deutsche Telekom, DirecTV, Sony Pictures Entertainment (SPE), Bell Media, BritBox International, Crunchyroll, Astro, Intigral, MBC, OSN, Proximus, Rogers, Sky Mexico, Tata Play, TELUS, and Mediacorp.
