Accedo and Whakaata Māori Transform Live TV with MĀORI+

Stockholm, Sweden, and Auckland, New Zealand, 3rd April 2024 – Global solutions provider, Accedo, has partnered with Whakaata Māori to refresh and transform its popular Māori+ video service.

Accedo along with Whakaata Māori has designed and developed the re-imagined video service, MĀORI+. The service delivers free-to-air and on-demand content across multiple platforms, promoting, revitalizing and normalizing Te Reo language to audiences across Aotearoa (New Zealand). The refresh includes the introduction of user profiles, enabling Whakaata Māori to deliver a more personalized experience to its audience. The addition of kids profiles means that parents can ensure their children are only served age-appropriate content.

The new MĀORI+ also has improved search and content filtering capability, as well as custom UI elements that can be managed in detail leveraging Accedo’s CMS solution for real-time app configuration and content management. This makes it simple for the team to create collections with tagged content, such as featuring a specific actor or content that is coming soon.

Matt Kossatz, SVP Asia Pacific, Accedo, commented: “MĀORI+ has already proved popular across the region, giving viewers access to engaging content in Te Reo Māori that can be otherwise difficult to access. With the re-imagined video service, viewers can access a much more personalized experience, and more easily discover the content they want to watch.”

Andrew McNaughton, Director of Technology Whakaata Māori, added: “We have aspirations to grow MĀORI+ further, helping us to bring life to Te Reo content and showcase the very best in Māori media have to offer across Aotearoa and the world. With this refresh, Accedo has given us the flexibility to adapt the UI and add additional features as we grow. We look forward to the next stage for this service.”

MĀORI+ is available across Aotearoa (New Zealand) on iOS, Android, Android TV, Apple TV, Chromecast, and Web.

Accedo will be exhibiting at NAB on booth W2166, from 13th – 17th April. Book a meeting with Accedo at NAB.

 About Accedo

Accedo is a global video solutions provider, powering some of the world’s most impactful video-centric experiences. We reduce the complexity of an ever-evolving video ecosystem, enabling businesses of all shapes and sizes to provide world-class video services to their customers. Through a combination of award-winning products and our deep technical expertise, we empower global industry leaders – such as Deutsche Telekom, NBC Universal, ITV, Globo, Hallmark, Bloomberg and Tata Play – to inspire and entertain people across the world.

Accedo was founded in 2004 and our 600+ employees are constantly innovating so that our clients can bring the future of video-centric experiences to hundreds of millions of users on a global scale. We support businesses at every stage of the video journey, from strategy and design through to delivery, maintenance,

and post-launch optimization. Accedo is headquartered in Stockholm, Sweden, and has an additional 14 offices spread across all corners of the world.

 

Website: www.accedo.tv

Twitter: www.twitter.com/accedotv

Facebook: www.facebook.com/accedo.smarttv

LinkedIn: https://www.linkedin.com/company/accedo-tv/

 

Media Contact:

Helen Weedon

Communications Manager, Accedo

+44 1570 434632

+44 7733 231922

[email protected]

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