Vizrt Ltd. and Zeebox announced today a partnership that allows broadcasters and program makers to integrate interactive second-screen experiences into live TV shows.
The partnerships allows votes, polls, audience metrics and other real-time audience participation within zeebox to be fed in real time into the broadcast stream for participating shows, allowing broadcasters to create dynamic new forms of interactive broadcast entertainment.
Zeebox provides viewers a unique social user experience on their mobile device to enhance programs they are viewing on television. With tools to help manage program guides, interface with social media and find out quick information about virtually anything talked about on television, Zeebox becomes a powerful source for broadcasters to interact with their audience.
Vizrt’s Social TV solution, the interactive social media visualization solution from Vizrt, brings in user generated content from Zeebox – live. This data is then visualized based on multiple parameters that give media houses a new source of content for their broadcast. Location, social media interactions including Facebook and Twitter, polls and viewing preferences can all be visualized to create a unique story.
“Our integration with Zeebox places the social interaction between the media house and the viewer directly in the hands of the viewers at home in a controlled workflow,” said Håvard Myklebust, Executive VP Products and Marketing. “With the additional integration to the Vizrt Online Suite, broadcasters have a powerful tool to maintain their content on every platform while giving the end user the best possible user experience supported by a cost-effective workflow which makes 2nd screen production affordable.”
“People have always wanted to participate in TV shows. Once upon a time viewers’ letters would be read on screen, then you could text in messages, then you could tweet at the show” said Anthony Rose, Co-founder & CTO at Zeebox. “The Zeebox – Vizrt integration takes that to the next level, providing broadcasters and program makers with a wide range of creative ways to incorporate audience participation in TV shows. From talent and games shows to news and comedy programs, broadcasters can now engage with their viewers and bring audience participation directly into the show in a way that wasn’t previously practical.”
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