Tracab Announces New Leadership

Tracab Forms Strong, Technology-Based, Customer-Centric Management Team

MELVILLE, N.Y. and STOCKHOLM — May 6, 2021 — Tracab, a Chyron brand, today announced the promotions of David Eccles and Martin Brogren to co-general managers of Tracab. Brogren, who has been dedicated to the development of tracking technology and has led many of the company’s innovations over the past decade, will now manage research, engineering, and product strategy. Eccles, who led commercial and business development activities for sports video and data analysis, will now manage Tracab’s business development, marketing, and sales functions.

“We have an exciting time ahead of us here at Tracab,” said Brogren. “Deep learning and better GPUs and cameras open up great possibilities to accelerate the value we bring to leagues, teams, and fans. We will create fantastic products in the coming years through skeletal tracking and automatic event detection on top of the real-time tracking with which Tracab has led the market since 2006.”

“I’m tremendously excited about the opportunity to co-lead the Tracab business alongside my colleague, Martin,” said Eccles. “With backing from the CEO and the board, we have the opportunity to execute some really powerful initiatives. I am passionate about sports and sports technology, and I believe we have only just begun to understand the true value that video and data can play in our industry.”

“David and Martin are the perfect team to take Tracab well beyond its already phenomenal achievements,” said Chyron CEO Ariel Garcia. “With plans to accelerate our product roadmap and to invest in expanding our sports technology platform, they are in an exceptional position to drive further growth for Tracab. I know that both of them, along with the entire Tracab team, are dedicated to driving success for our technology and, most importantly, for our key customers and stakeholders.”

David Eccles and Martin Brogren

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Founded in 1966, Chyron has played a pioneering role in developing broadcast titling and graphics systems. With a strong foundation built over 50 years on innovation and efficiency, the name Chyron is synonymous with broadcast graphics. Today, Chyron offers the industry’s most comprehensive software portfolio for live production professionals. Chyron products are increasingly deployed to empower OTA and OTT workflows and deliver richer, more immersive experiences for audiences and sports fans at home, on the go, or in the arena.

TRACAB is also a brand of ChyronHego and is headquartered in Stockholm. TRACAB has spent well over two decades focused on decoding and visualizing the complexities of sport. TRACAB technologies unlock the hidden patterns of play and the detailed components of sports performance. More information is available at

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Photo Caption: David Eccles and Martin Brogren, TRACAB’s new co-general managers.

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