Stage Set for Hong Kong Day on 6 November Events to Spotlight Hong Kong’s Co-Production Strengths

American Film Market

The American Film Market (AFM®) and the Hong Kong Trade Development Council (HKTDC) have joined forces to proudly present Hong Kong Day at the American Film Market in Santa Monica, California on 6 November. Being staged for the fifth consecutive year, Hong Kong Day will feature a series of events spotlighting the benefits of co-producing in Hong Kong. Details of Hong Kong Day were unveiled by AFM Managing Director Jonathan Wolf and HKTDC Regional Director of Americas Ralph Chow today.

Hong Kong Day Activities

Hong Kong Day will focus on the city’s strengths as an international co-production platform in Asia, and particularly on the opportunities for production companies in the United States and around the world to partner with firms in Hong Kong to access the huge Chinese mainland market. Hong Kong Day activities will kick off with an opening ceremony and ribbon-cutting at the entrance to Loews Santa Monica Beach Hotel. There will also be a seminar entitled “Hong Kong: Your Ideal Platform to the Co-Production Market in China”. Premiere film screenings by Hong Kong companies will also be held throughout the day.

“Hong Kong is Asia’s co-production hub, thanks to itsfree-trade agreement with mainland China – the Closer Economic Partnership Arrangement – its excellent services sector and its renowned film industry,” said Mr Wolf. “We are thrilled that HKTDC has chosen the AFM to share these benefits with the world’s producers.”

“In addition to the talent, services expertise and business acumen that Hong Kong has acquired during a century of filmmaking, we are also the ideal springboard to the Chinese mainland market and its potential audience of more than one billion moviegoers,” said Mr Chow. “Over the past decade the number of Hong Kong-mainland co-productions has jumped from about 10 a year to around 30 a year, and many of them are very popular at box offices across China.”

Hong Kong at the Movies

The following films will be presented by Hong Kong companies on Hong Kong Day:

· The Deathday Party, from Easternlight Films Ltd- screening at Fairmont 3, 9am

· The Seventh Lie, from Bravos Pictures Limited – screening at AMC Santa Monica 6, 9am

· Gangster Pay Day, from Star Alliance – screening at AMC Santa Monica 6, 1pm

· Uncle Victory, from Star Alliance – screening at AMC Santa Monica 6, 5pm

Details of all Hong Kong screenings are available at


6 November
Opening Ceremony (ribbon cutting)
Time: 10:00am
Venue: Main entrance, Loews Santa Monica Beach Hotel
Details: No RSVP required; all guests welcome
Roundtable – “Hong Kong: Your Ideal Platform to the Co-Production Market in China”
Panel: Howard Frumes, Partner, Alexander, Lawrence, Frumes & Labowitz, LLP; Wei Han, President, Bliss Media Ltd.;
Time: 2:30pm – 4pm
Venu: AFM Studio, Loews Santa Monica Beach Hotel
Details: No RSVP required; open to all AFM badge-holders (Seating is limited and on a first-come-first-served basis)
Hong Kong Reception
Time: 5:30pm – 7:30pm
Venue: Ocean & Vine Restaurant, Loews Santa Monica Beach Hotel
Details: Invitation only

Hong Kong Companies at AFM 2014


Loews Office

All Rights Entertainment


Bravos Pictures Limited


China 3D Digital Distribution


Distribution Workshop


Easternlight Films


Edko Films


Emperor Motion Pictures


Fortissimo Films


Golden Network Asia Limited


Media Asia Distribution


Mega-Vision Project Workshop Limited


Mei Ah Entertainment Group


Star Alliance Movies (HK) Co., Ltd.


Universe Films Distribution Co., Ltd.


For the latest information and to register, visit you can also call: +1 310 446 1000. AFM on Facebook:; follow @AFMOFFICIAL on Twitter.

About the American Film Market

The business of independent motion picture production and distribution reaches its peak every year at the American Film Market. The global film industry converges in Santa Monica for eight days of deal-making on films in every stage of development and production, as well as screenings, conferences, networking and parties.

With 8,000 industry leaders from more than 80 countries, 700 screenings and the industry’s largest Conference Series, AFM is the pivotal destination for filmmakers, producers, writers, directors, distributors, financiers, industry executives, talent, the international media and all those who provide services to the worldwide motion picture industry.

The AFM is produced by the Independent Film & Television Alliance® the global trade association of the independent motion picture and television industry.

Twitter: @AFMOFFICIAL #AFM2014

About The Independent Film & Television Alliance (IFTA)

The Independent Film & Television Alliance (IFTA) is the global trade association for the independent motion picture and television industry. Headquartered in Los Angeles, the organization represents more than 145 member companies from 21 countries, consisting of independent production and distribution companies, sales agents, television companies and financial institutions engaged in film finance. IFTA is dedicated to protecting and strengthening its Members’ ability to finance, produce, market and distribute independent films and television programs in an ever-changing and challenging global marketplace.



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