Ixonos (www.ixonos.com), a leading mobile creative services firm, announced that it has delivered its next-generation TV-viewing experience TV Compass for Middle East Broadcasting (MBC) Group as the MBC Now 2nd screen solution. The service synchronizes smart devices with the TV set, converting tablets and smart phones into 2nd screen devices that enable viewers to access a wealth of online information relevant to the programming, interact socially as well as benefit from personalised interactive advertisements. Thanks to Ixonos’ service, MBC Group now has an innovative way to engage their viewers in a mutually beneficial long-lasting relationship that also offers unparalleled monetization possibilities.
If you plan to be at IBC in Amsterdam, from Sept. 12-17, Ixonos will be demonstrating its 2nd screen solutions during this time.
The viewers of MBC are among the first in the world to get to enjoy a more-informative and increasingly social viewing experience. Instead of having to use several different apps to search for current information and juggling multiple social media apps to reach the friends who are watching the same show, with the TV Compass service they can do all this and more using just the one all-inclusive service from the trusted broadcasting company. The viewers can synchronize their social media accounts with their MBC viewer account in the online service that runs in parallel with the channel’s TV programming, thus all the news and content is current 24 hours a day, every day.
Ixonos customized a hugely successful application for the hit show “The Voice”. Based on the Ixonos Super App™ patent-pending innovation, the multi-platform app offers a truly interactive music and reality show experience for the viewers.
