Content owners have traditionally archived material on the basis that it is a resource worth keeping in perpetuity, but this simplistic approach is no longer fit for purpose.
While vintage programming can be transferred into the production server to flesh out a TV schedule, the spread of online distribution platforms has dramatically increased the demand for more diverse content, which broadcasters are under pressure to meet. What’s more, the intelligent use of archived material from audio and video media to ancillary information such as subtitle tracks can be worked into a significant revenue stream.
