Korea Content Platform Chooses Ooyala Flex Media Platform to Power Their Media Operations
Automated Processes and Dynamic Metadata Management Provides Visibility, Reduces Errors and Increases Efficiency
Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, announced that Korea Content Platform (KCP), an American entertainment company offering K-Drama content, is utilizing the Ooyala Flex Media Platform as the unified platform to manage content and metadata from their partners, and automate the processing and publishing of content according to their business rules. This allows KCP to have a single source of truth for their media operations, eliminate errors from manual processes, and increase the overall efficiency of their business.
Korea Content Platform, a joint-venture between three major Korean broadcasters, KBS (Korean Broadcasting System), MBC (Munhwa Broadcasting Corporation) and SBS (Seoul Broadcasting System), offers exciting K-Drama KOCOWA (Korean Content Wave) content, to fans around the world. After launching their SVOD (Subscription-Video-On-Demand) service in 2017, they quickly realized that they had complex business rules requiring manual processes in their operations, and that resulted in errors and missing of deadlines to distribute content. With a high volume of metadata and assets coming from different partners, it was difficult to get visibility into their content workflow. KCP needed a solution to orchestrate their workflows better, automate processes and have a single source of truth for their operations.
With the Ooyala Flex Media Platform deployed on cloud, KCP can now collect assets, information and different types of metadata from their partners, and automate workflows to process and manage them for publishing. Business rules behind the processes can also be configured and changed easily within the platform. With robust reporting features available on the Ooyala Flex Media Platform, KCP staff can monitor their media operations effectively and generate reports on how their content business is performing.
“The Over-The-Top media business is competitive and complex, and we need to constantly offer new and exciting KOCOWA content for our viewers and PIP (Platform In Platform) partners. KOCOWA PIP is one of the B2B content distribution models from KCP. OTT video platform operators can easily integrate their clients to KCP’s PIP video platform to acquire K-Drama, K-Pop and Variety shows. With a large volume of content to manage and distribute, our operations team has to be super efficient. The Ooyala Flex Media Platform, with its strong metadata and workflow orchestration capabilities, allows us to automate our media operations and get content ready in a timely manner,” said Mr. Park KunHee, CEO of KCP.
“KCP is a modern entertainment company facing workflow challenges as they deal with more and more content, formats and devices,” said Steve Davis, Ooyala’s VP and GM of Asia Pacific and Japan. “We’re excited to be powering their media operations and supporting them to be successful in their business.”
The new Flex Media Platform, which streamlines video workflows and asset management, provides an architecturally open solution capable of integrating with other systems, tools and data across the company’s operation.
“One of our key requirements is the support for the media workflows for B2B and the workflows for B2C together with multiple language environments,” Park added. “The Ooyala Flex Media Platform has solid and open APIs that allow us to build our own user interface and develop the workflow integrations against KCP’s complicated business scenarios to other systems.”