Imagineer Systems announced it will make its first-ever appearance at BIRTV 2013 in Beijing, China, on August 21-24, 2013. BIRTV is the most influential exhibition in the broadcasting industry in Asia, and is regarded throughout the region as a must-attend event. At the conference, Imagineer Systems will unveil mocha Pro CN, a fully localized Chinese version of mocha Pro for the rapidly growing Chinese film, VFX and 2D-3D conversion markets.
Imagineer Systems also announced it has signed an exclusive distribution agreement with Cogito Software. As part of this agreement, Cogito Software will act as the exclusive Imagineer Systems distributor in China, providing new opportunities to expand mocha Pro’s presence in the Chinese film and VFX market.
“China is the second largest film market in the world and Imagineer is excited to be one of the first visual effects software companies of our size to deliver a fully translated Chinese interface, user documentation and training videos. We look forward to partnering with Cogito to introduce mocha Pro CN to this expanding market.” – Li Chen, vice president of sales and marketing, Imagineer Systems Asia.
Also during BIRTV 2013, Imagineer Systems’ Martin Brennand will deliver a presentation on Planar Tracking technology and its practical application in post production for the film industry. In his presentation, Martin will discuss the history of Planar Tracking, and will demonstrate how mocha Pro was used to solve challenging shots in major Hollywood feature films, including Superman; Man of Steel, Spiderman, Invictus, Black Swan and the Harry Potter films.
Throughout the conference, Imagineer Systems will showcase its newest version of mocha Pro™ CN, which along with delivering a fully localized Chinese version of mocha Pro, also provides much improved international character support and significant features to help visual effects artists work more efficiently, including:
- Planar Tracking – powerful 2D motion tracking for solving the most difficult visual effects and post production tasks.
- Roto & Masking – advanced rotoscoping tools for creating masks with less manual keyframes.
- Object Removal – unique module for removing foreground objects and creating clean plates without manual paint and clone.
- Advanced modules for 3D camera solving, Lens Distortion, Stabilization and more.
- Supports Industry Applications – Seamless workflow with Apple Final Cut Pro, Adobe After Effects, Avid, Autodesk Flame & Smoke, Eyeon Fusion, Quantel, Maxon Cinema 4D, Nuke and many more.
mocha: Academy Award Winning Technology
In February 2013, Imagineer Systems was honored by the Academy of Motion Pictures Arts and Sciences with a Scientific and Technical Award for mocha and its Planar Tracking technology. Imagineer Systems’ Philip McLauchlan, Allan Jaenicke, John-Paul Smith and Ross Shain were selected as a winner for mocha and its underlying Planar Tracking technology. The Company was recognized for their proven record of contributing significant value to the post-production process of making motion pictures.
Over the years, Imagineer’s mocha software has gained acclaimed notoriety within Hollywood’s visual effects community for its ability to “motion track” problematic footage such as out of focus and marker-less areas helping enable a technique called ‘digital makeup’ or ‘seamless effects.’ Visual effects artists use planar tracking to magically transform actors and locations without requiring timely makeup sessions and expensive sets, allowing directors to make important creative decisions long after the performance has been captured. Capturing accurate movement is essential and mocha has been involved in some famous digital makeup examples such as the snake-like noseless Lord Voldemort in the Harry Potter films, replacing Mystique’s eyes in X-Men and helping Natalie Portman undergo an amazing transformation in Black Swan.
About Imagineer Systems
Imagineer Systems Ltd is the Academy Award winning developer of visual effects solutions for film, video and broadcast post production markets. Imagineer Systems has made its mark on such marquee Hollywood blockbuster productions as The Hobbit, Black Swan, The Amazing Spiderman, Invictus, and the Harry Potter series. Imagineer’s desktop product line consists of mocha Pro™ – roto, planar tracking, compositing, and removal utility; mocha AE™ – a planar tracking and roto utility designed for After Effects and Final Cut Pro users. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom.
