German Bundesliga Club 1. FC Köln Boosts Workflow Efficiencies With Newsbridge AI-Powered Solutions

Newsbridge’s Cloud Media Hub and Mobile App Reduces Content Production Times and Enables Easy Distribution to Players and Social Media Channels

PARIS — Feb. 1, 2024 — Leading AI and cloud media company Newsbridge announced today that professional German football club 1. FC Köln has deployed the company’s Cloud Media Hub and Mobile App powered by MXT-1 AI indexing technology to improve its content workflows. Newsbridge’s state-of-the-art solutions enable the three-time Bundesliga champions to ingest and auto-index the club’s vast library of digital assets, efficiently create content, and quickly distribute media to partners, players, and fans via social platforms. Local system integrator Qvest ensured a smooth deployment and integration with 1. FC Köln’s existing media ecosystem.

“Newsbridge fulfills our rigorous requirements for in-house video production, centralizing our archived content and enabling fast media search and distribution of player and match highlights at scale,” said Michael Rudolph, head of media and communication, at 1. FC Köln. “The fact that we can ingest and distribute our content to external parties, and on multiple platforms, is an absolute game changer. Being in the cloud, Newsbridge’s Media Hub provides our team with high flexibility — whether they’re at the stadium working from the sideline or creating content remotely.”

1. FC Köln has adopted Newsbridge’s Cloud Media Hub with the capacity for 6,000 hours of video content and three million photos. Powered by MXT-1 multimodal and generative AI, the Cloud Media Hub enables FC Köln to rapidly detect content with high editorial value. All of 1. FC Köln’s media assets are fully searchable thanks to advanced facial recognition, object and logo detection, speech-to-text transcription, and optical character recognition technology. Through Newsbridge’s Mobile App, players and partner agencies can directly access and share match and training photos across social media channels.

An automatic asset placeholder workflow was implemented via API to automatically log match information such as home team, away team, season, location and stadium, when content is pushed to the asset placeholders. Additionally, the Newsbridge Cloud Media Hub is being integrated with Buffer, JW Player, and Stats Perform advanced analytics, synchronizing sports data and enriching 1. FC Köln’s live and archived media assets. The result of these integrations is faster, more efficient media workflows.

“Newsbridge’s Cloud Media Hub with its state-of-the-art indexing, semantic search engine and sports data integrations enable football clubs to find pivotal moments in their large media collections in less than two seconds,” said Philippe Petitpont, co-founder and CEO at Newsbridge. “As one of the early adopters of our MXT-1 AI indexing technology, FC Köln is on the bleeding edge of providing premium experiences to sponsors and fans.”

1. FC Köln is Newsbridge’s second German Bundesliga customer. Newsbridge’s other sports clients include Bayer Leverkusen, the Icelandic Football Association (KSÍ), French Federation of Football (FFF), the French Basketball Federation (FFBB), and the French Rugby League (LNR).

More information about Newsbridge’s solutions can be found at

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About Newsbridge (
Newsbridge is the leading AI company solving the video searchability problem. Powered by MXT-1 multimodal and generative AI indexing technology, Newsbridge provides unprecedented access to audiovisual content by generating natural language descriptions of scenes including the automatic detection of faces, objects, logos, landmarks, written texts, audio transcripts, and semantic context.

Whether it be for managing and accessing live recordings, clipping highlights, future friendly archiving, content retrieval or content showcasing and monetization — Newsbridge’s solutions enable smart and efficient media asset management.

Today our platform is used worldwide by sports rights holders, TV channels, press agencies, production houses, journalists, editors, and archivists, to boost their production workflow and media ROI.

All trademarks appearing herein are the property of their respective owners.

Link to Word Doc:öln.docx

Photo Link 1:
Photo Caption: German Bundesliga club 1. FC Köln has deployed Newsbridge’s Cloud Media Hub and Mobile App, powered by the company’s MXT-1 AI indexing technology, to improve its content workflows.

Photo Link 2:
Photo Caption: Newsbridge MXT-1 logo


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