Anna Akana and Canon U.S.A., Inc., together announced that Akana will become the latest personality featured in the “Rebel With A Cause” initiative, which celebrates 25 years since the introduction of Canon’s first EOS Rebel SLR camera. Following in the footsteps of American daredevil Nik Wallenda and GRAMMY® Award winning record producer Swizz Beatz, Akana, a strong proponent of anti-bullying and suicide prevention, will be featured in a video dedicated to her own unique cause, debuting in September.
“As someone who loves creating comedic content with a message, I’m excited to be partnering with Canon as their next Rebel With A Cause,” said actress and filmmaker Anna Akana.
“The cause I’m advocating is one that hits home for me, and I’m very passionate about creating awareness and effecting change however I can.”
In 1990, the iconic “Image is Everything” campaign introduced the Canon EOS Rebel, an SLR camera born with a cause — to put the power of pro photography into the hands of the public and level the playing field forever. Twenty-five years later, Canon launched “Rebel With A Cause,” embarking on a journey to follow modern day rebels who challenge convention in their own unique way, capturing their causes through the eye of a Canon EOS Rebel T6i DSLR camera. “Rebel With A Cause” invites people into their worlds to celebrate the imagery that makes their causes shine and motivate others to join their movements.
“Canon has been a leader in the industry for years and partnering with a content creator is something that just comes as a natural fit for our ‘Rebel With A Cause’ campaign,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Anna embodies the Canon mentality of creating inspiring content and we’re excited to share that passion with someone who is a positive role model for young creators today.”
Canon will conclude the year-long “Rebel With A Cause” program in October with a consumer Rebel, whose cause will be chosen from the recently closed contest searching for the next great inspiration. In addition to a cash prize, the winner will have the opportunity to bring their cause to life with a documentary production, similar to those of the previous Rebels.