broadpeak.io Service Simplifies Sever-Side Ad Insertion by Solving Device Fragmentation Issues and Increasing Monetization
CESSON-SEVIGNE, France — Sept. 7, 2023 — Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced today that it will demonstrate the next generation of its server-side ad insertion (SSAI) solution at IBC2023. Broadpeak’s dynamic ad insertion solution, available as a service on the company’s broadpeak.io SaaS platform, enables increased monetization, ease of use, and a short time to market for the delivery of targeted ads.
“One of the most significant challenges the streaming industry faces when delivering targeted ads is device fragmentation,” said Jacques Le Mancq, CEO at Broadpeak. “Broadpeak is tackling this issue head-on, leveraging the company’s 13 years of expertise and knowledge of robust streaming over many devices and players worldwide. At IBC2023, we’ll show customers how our next-gen SSAI solution solves the diversity of screen behavior when it comes to ad insertion that often stands in the way of fully monetizing streaming services.”
Broadpeak’s SSAI solution includes the innovative ability to automatically adapt to each end user device, on the fly, to optimize monetization while maintaining an exceptional quality of service and experience for viewers. Most SSAI solutions require fine-tuning in order to stream video on every single device, adding significant complexity, testing, and troubleshooting to the process. With Broadpeak’s SSAI solution, fine-tuning occurs automatically, with no need for intervention from service providers. If an old device does not support discontinuities provoked by the insertion of ads, Broadpeak’s SSAI solution will bypass dynamic ad insertion to avoid creating a disruptive streaming experience for viewers with interruption. In addition, Broadpeak’s SSAI solution supports manifest rewriting for devices that need a special syntax in case of HLS discontinuities or DASH multi-period.
Broadpeak’s SSAI solution enables video service providers, including AVOD platforms, FAST channels, virtual MVPDs, and broadcasters, to easily monetize HLS and DASH video services and offer contextualized ad delivery. With the solution, video service providers can target ad placements based on user behavior and preferences to drive additional revenue.
Broadpeak will showcase the next generation of its SSAI solution at IBC2023, Sept. 15-18 in Amsterdam in stand 1.F76. The SSAI solution is available to use as a service at www.broadpeak.io. More information about Broadpeak solutions can be found at broadpeak.tv.
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About Broadpeak ® (https://broadpeak.tv)
Broadpeak® designs and manufactures video delivery components for content providers and network service providers deploying IPTV, cable, OTT, and mobile services. Its portfolio of solutions and technologies powers the delivery of movies, television programming, and other video content over managed networks and the internet for viewing on any type of device. The company’s systems and services help operators increase market share and improve subscriber loyalty with superior quality of experience.
Broadpeak supports all of its customers worldwide, from simple installations to large delivery systems reaching capacities of several million of simultaneous streams. The company is headquartered in Cesson-Sevigne, France.
Broadpeak is listed on Euronext Growth Paris (code ISIN: FR001400AJZ7; ticker: ALBPK)
All trademarks appearing herein are the property of their respective owners.
Link to Word Doc: www.202comms.com/Broadpeak/230907-Broadpeak-Next_Generation_SSAI.docx
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Photo Caption: The next generation of Broadpeak’s server-side ad insertion (SSAI) solution enables increased monetization, ease of use, and a short time to market for the delivery of targeted ads.
