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BenQ Adds Best Value Professional Photo Editing Monitor to Its Award-Winning SW PhotoVue Line


The High-Quality SW240 Monitor Gives Seasoned Photographers and Hobbyists All the Right Tools at the Right Price

COSTA MESA, Calif. — May 1, 2018 — BenQ America Corp., an internationally renowned provider of visual display solutions, today released the new SW240 24.1” PhotoVue Photo Editing Monitor. Presenting photography professionals, enthusiasts and students with the most affordable AQColor SW PhotoVue Monitor to date, it supports 99% Adobe RGB color space for greater and more natural color reproduction and hardware calibration via BenQ’s Palette Master Element software for optimal, long-lasting, accurate color performance users can trust. The new monitor completes BenQ’s SW PhotoVue professional photography IPS portfolio, which includes the award-winning SW2700PT (27” QHD), SW271 (27” 4K UHD HDR) and SW320 (32” 4K UHD HDR).

“Great artists rely on great tools, which is why we offer a complete family of professional photography monitors to suit every level, from the new value-priced 24.1” SW240 up to our 32” display,” said Jason Lee, product manager at BenQ America Corp. “We want to make professional tools accessible to everyone, whether you’re just starting out or you’re a pro upgrading an old monitor, the SW240 is the perfect choice. It fits in our professional lineup with pristine color accuracy and without the hefty price tag of similar professional monitors.”

Unparalleled Color Reproduction at an Exceptional Value

Engineered with all the advantages of a high-end professional monitor, the debut of the BenQ SW240 24.1” monitor is a photographer’s dream. The 10-bit display shows more than 1 billion colors and allows users to enjoy the smoothest color gradations of even the most detailed images. Its 14-bit 3D Look Up Table (LUT) improves RGB color blending accuracy, resulting in impeccable color reproduction, and having Delta E≤2 in both Adobe RGB and sRGB color spaces gives users the truest and most representative view of the original image. Featuring BenQ’s AQCOLOR™ technology, the SW240 provides out-of-the-box, factory-calibrated color accuracy with industry-standard color space to bring brilliant colors to life. The 99% Adobe RGB color space offers a greater range of color reproduction for shades of blue and green, resulting in a more realistic color representation for outdoor and nature photography. 

Hardware Calibration for Consistent Images

The SW240 hardware calibration adjusts the monitor’s image processing chip rather than the graphics card output. As a result, users are never fooled by what they’re seeing on screen and can trust that images will stay consistent with their original copies. What’s more, BenQ’s Palette Master Element software allows users to easily tune and maintain the color performance of the monitor at its most optimal state.

Eye-Care Protects Eyes From Fatigue After Long Hours

The creative process can sometimes be a grueling one. Now users don’t have to fret over how much time they’re spending in front of their BenQ monitor. Engineered with BenQ’s exclusive Eye-Care technology, every PhotoVue Series monitor reduces eye fatigue for user comfort, enhanced productivity and workplace safety during extended use.

The SW240 PhotoVue Photographer monitor is now available at retail price of $399. A shading hood, which can be mounted to suit portrait or landscape orientation, is also available for purchase (MSRP $99).

More information on the full line of BenQ products is available at www.BenQ.com.

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About BenQ America Corp.  

The BenQ digital lifestyle brand stands for “Bringing Enjoyment and Quality to Life,” fusing lifestyle with technology, ease of use with productivity and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling global projector brand powered by TI DLP® technology according to Futuresource. BenQ offers an extensive line of visual display solutions including a broad range of CinematicColor™ projectors, ZOWIE eSports gear, LCD monitors, interactive large-format displays, mobile audio products, cloud consumer products and lifestyle lighting for any application and market — home, gaming, education, enterprise, government, hospitality, healthcare, house of worship, digital signage — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability and aesthetics. Whether it’s interactive projectors or digital whiteboards for conference rooms or classrooms, high brightness projectors for auditoriums or houses of worship, short-throw projectors for schools, 4K UHD projectors for home cinema, interactive flat panel displays for collaboration or digital signage screens for public spaces, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers and retailers. More information is available at www.BenQ.com.

About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment and Quality to Life,” BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.

About BenQ Group

The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment and Quality to Life. The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

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