BBG Distribution Ltd has announced a new distribution agreement with Audio-Technica. With immediate effect, BBG will supply Audio-Technica’s range of consumer headphones to UK independent and speciality electrical retailers. BBG will work in tandem with existing distributor Henley Designs who will maintain their primary focus on the audiophile and professional markets. This new arrangement enables Audio-Technica to benefit from each distributor’s strengths and open new markets to the brand’s award-winning portfolio of headphone and AV accessories.
BBG distributes its roster of consumer and professional electronics throughout the UK from its 20,000 square-foot office and warehouse complex in Watford. A subsidiary of Peerless Industries, Inc., BBG celebrates its 20-year anniversary this year and this experience, added to business attributes, such as market-leading training, excellent customer care, and first-rate marketing support makes it perfectly placed to support Audio-Technica’s expansion throughout the UK independent retail area.
Philippe Renan of Audio-Technica said, “It is a real strategic step forwards for Audio-Technica Consumer development in the UK market. Our three companies are strongly motivated to work together and to grow the Audio-Technica audio market share. BBG brings with it a fantastic track record of expertise within the consumer retail sector, building on the outstanding work of Henley Designs in the professional and hi-fi sector.”
Debbie Simms, Director of Consumer Sales at BBG added, “The new agreement is the culmination of many years work in selecting the right partner for our expansion into the buoyant headphone market, that not only have a superb product offering but a story and heritage that differentiates Audio Technica from the crowd.”
Laurence Armstrong, Managing Director of Henley Designs said “With this new agreement, BBG and Henley are both playing to our strengths and for the benefit of our respective customer bases. Our combined efforts will increase awareness of the Audio-Technica brand across the market.”
