Avid to Demo Digital Nirvana’s Metadata Automation Tool for Avid Ecosystem at IBC2023

FREMONT, Calif. — Sept. 15, 2023 — Digital Nirvana, a provider of leading-edge media-monitoring and metadata generation services, today announced that during IBC2023, Avid® will demonstrate Digital Nirvana’s MetadataIQ metadata automation tool for news, sports, and entertainment customers relying on the Avid ecosystem. IBC2023 attendees are invited to the Avid stand (Hall 7, Stand 7.A59), where the Avid team will showcase how MetadataIQ transparently generates metadata within the Avid MediaCentral™ interface.

MetadataIQ applies Digital Nirvana’s AI and machine learning expertise to Avid workflows to auto-generate transcripts and video intelligence metadata on live and historical assets. The tool then time-indexes this metadata as markers along with the corresponding media assets within Avid MediaCentral. This automated process of metadata generation and integration allows Avid producers and editors to accelerate the identification, search, and retrieval of critical media assets while reducing the time, effort, and complexity of delivering finished content.

MetadataIQ is purpose-built to enhance media production efficiencies and the organization of media libraries. By bringing automatic, time-indexed transcripts into Avid as markers, MetadataIQ will make it possible for every user to easily search, navigate, and find content faster. Computer-vision-based metadata, such as OCR or face recognition, will help provide additional context on a specific search or topic. Logo identification metadata will give sales teams more accurate data on product visibility during programming. Topic-based segmentation and automatic title generation capabilities will help news broadcasters to easily identify all topics discussed within a raw news feed without having to watch/listen to the whole feed. Those capabilities can also automatically create chapter markers or episode synopses in podcasting or similar programming.

“Avid products are among the most used media production tools by the world’s broadcasters and production houses. MetadataIQ is built to work seamlessly with Avid’s MediaCentral production management and asset management workflows,” said Hiren Hindocha, CEO, Digital Nirvana. “Content producers using Avid products across news, sports, and entertainment will see how Digital Nirvana’s MetadataIQ AI solution works directly inside of Avid tools to speed up content creation, navigation, and time to air.”

Ray Thompson, senior director, partners and alliances, Avid, added, “Large media organizations relying on Avid solutions for news, sports, and entertainment production are counting on us to help them automate operations everywhere possible. Our new connection with Digital Nirvana harnesses the power of automation through AI to yield better creative team focus, production speed, and overall cost efficiency.”

More information about Digital Nirvana and its products and services is available at www.digital-nirvana.com.

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Avid Powers Greater Creators
People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content — from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.

Avid and MediaCentral are trademarks or registered trademarks of Avid Technology Inc. or its subsidiaries in the United States and/or other countries.

About Digital Nirvana
Digital Nirvana delivers knowledge management technologies and automated AI workflows that empower organizations to create, share, and mine actionable insights from electronic media. As a result, media companies can lighten manual workloads and accelerate content creation and delivery time. Digital Nirvana’s solutions use advanced, AI-based technologies to generate and manage closed captions, subtitles, transcripts, translations, and metadata enrichment. Our Machine Learning algorithms and Natural Language Processing techniques are designed to continually improve our workflows. Companies and entities worldwide rely on Digital Nirvana to improve scale and operational efficiencies, ensure compliance, reduce costs, and expand revenue streams. Digital Nirvana’s solutions deliver unmatched quality, proven versatility, and best-in-class performance to help organizations surmount complex business challenges and drive rapid and profitable growth.

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