IBC2014, RAI Amsterdam
September 11 – September 16, 2014
Keynote: Assessing the health of broadcast TV
September 11, 2014
8:30am – 9:30am
Speaker:
David Abraham, CEO
Channel 4, United Kingdom
Fourteen years ago consumer technology giving viewers control over scheduled television was forecast to destroy linear broadcasting and mass market advertising. Rumours of television’s demise proved to be exaggerated, but today the broadcast industry faces new opportunities and challenges in the era of online distribution and on-demand consumption. This keynote panel sets the agenda for the first day of IBC2014, a day in which we take the pulse of broadcasting and ask where it fits in an increasingly on-demand and IP-based world. Hear unique perspectives from three leading broadcast industry players as they explain their strategies and present their visions for the future of television. Gain insights that will inform and shape your strategy as they consider how television is harnessing the opportunities of digitisation, and the internet. The panel discussion will broaden your understanding of the key issues that face broadcasting, including the challenges to traditional business models, and how these are being tackled.
For more information, visit http://www.ibc.org.
