Accedo, global market leader in TV application solutions, announced that its AdMediate ®solution was named Best Advertising Platform in the Streaming Media Europe Readers’ Choice Awards.
The awards were voted for by Streaming Media’s readers, and are designed to recognise recent innovations in the online video space.
Accedo’s AdMediate® solution, which was launched earlier this year, is an innovative integration platform that mediates ad requests from a TV app to an ad network. The solution solves the problem of fragmentation for advertising in terms of platforms, geographies and ad networks for media companies, operators and device manufacturers.
AdMediate® streamlines TV app advertising by efficiently connecting TV apps to any ad network. It enables customers to increase fill rate while keeping full flexibility and control of their TV apps, and means they can monetize TV apps through advertising in a more efficient and convenient way than other solutions on the market.
For ad networks, it means access to a wider range of TV app inventory, both for connected TV devices and managed IPTV devices.
“We are delighted to have won this award,” commented Michael Lantz, CEO, Accedo. “We believe that AdMediate® is an extremely attractive integration engine, which complements existing technology, and offers significant additional business value for our customers. We believe it is the best solution on the market, and are pleased it has been recognized as such by the industry with this award.”
About Accedo
Accedo is the global market leader in TV application solutions. Accedo provides applications, tools and services to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets.
Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Palo Alto, Los Angeles, Hong Kong and Sydney.
Accedo will be exhibiting at the upcoming IBC2013, September 12 – 17, RAI Amsterdam. Drop by the Accedo stand #14.112.
