The festival unveiled an ambitious interconnected video system and updates to the Big Beast Stage, powered by Disguise GX 3 and GX 3+
Riyadh, SAUDI ARABIA — December 22, 2025 — Today, Visual Noise, Disguise and PRG announced the successful completion of their work on MDLBEAST Soundstorm 2025, combining creative, technical and production expertise to deliver a next-level fan experience at the festival. Creative production studio Visual Noise produced visuals and oversaw cameras across seven of the festival’s stages along with hundreds of informational screens throughout the site. The flagship Big Beast stage, delivered by PRG, was redesigned to showcase ultra-low-latency visuals on a vast LED canvas capable of ingesting 10 UHD 4K feeds. Disguise powered every stage and screen, with the festival being the first in the region to deploy the new GX 3+ server.
Now in its sixth year and bigger than ever before, 2025’s Soundstorm festival welcomed hundreds of thousands of fans over three days. Attendees enjoyed performances from an impressive lineup of 250 artists, including Cardi B, Post Malone, Pitbull, Calvin Harris and more. After a record-breaking event last year, the festival grounds and stages were reimagined as musical districts designed for fans to explore like a city.
Visual Noise handled all the screens across the entire festival, managing a web of interconnected content ranging from performance visuals across the stages, to house looks, wayfinding and scheduling information elsewhere on the site. “Our overall creative brief was focused on the ability to display anything anywhere, and at a moment’s notice,” says Trevor Burk, Principal Designer at Visual Noise. “Luckily with Disguise, we knew we had a solution that we could rely on to do just that, from the Big Beast stage to the smallest screen at the festival.”
As part of this ambitious site-wide infrastructure, the new ‘Downtown’ district of the festival acted as a gathering place for crowds, offering a multi-storey experiential site filled with immersive screens and stages. The result was a more connected festival with visuals that could be updated in real-time on a huge scale to both entertain and educate fans, elevating their overall experience by ensuring they never missed a moment. MediaPro managed the playback system across the festival along with the Park Stage, Tunnel Stage and 6AG Stage, with CT handling sitewide LED and processing, and NEP managing the festival camera system.
Soundstorm’s Big Beast main stage also saw an impressive overhaul this year. “Having worked with Visual Noise on the festival since 2021, we knew attendees would expect a visual spectacle on the Big Beast stage,” says Yvonne Donnelly Smith, Director of Concert Touring and Live Music Events at PRG. “In the past, we were limited to doing Notch effects on camera on a 16:9 canvas. This year, we took things one step further. We wanted to offer artists the flexibility to use different layouts on the stage’s LED canvas, which was made up of a mixture of 4mm, 5mm and 8mm pixel pitch panels. With the GX 3 and GX 3+, we were confident we had the processing power to do that without hitting latency issues.”
This additional flexibility and the ability to display richer, more complex visuals meant that Soundstorm festival-goers could enjoy a broader, more diverse range of content than ever before, setting a new benchmark for engaging multi-day live events. PRG also streamlined production, saving hours of time by creating a Notch content library and guiding artists through a previsualisation workflow on the GX 3+ ahead of the live show, ensuring that all visuals were precisely mapped and the live performances were executed flawlessly.
“Having powered Soundstorm’s record-breaking Big Beast stage last year, we were proud to return and collaborate with Visual Noise, PRG, MediaPro and our wider partner network to transform the festival experience and raise the bar for fan engagement, ” says CEO of Disguise, Fernando Küfer. “Events of this scale are what our Designer software and GX range were built for, and we’re excited to keep pushing these technologies further to deliver unforgettable powerhouse experiences for music fans again and again.”
About Disguise
Disguise is a global technology company driving the next dimension of entertainment. One powerful ecosystem of software, hardware and services offering an end-to-end solution for visual experiences across live events, immersive experiences, virtual production and broadcast.
Disguise’s Emmy award-winning Designer software and integrated hardware bring creative visions to life with unrivalled workflows, reliable playback and a Cloud tool suite that offers global collaboration on the most groundbreaking real-time experiences and productions on the planet. Partnering with customers every step of the way, Disguise’s technical and creative services provide seamless, tailored solutions from initial design and content creation through to full implementation, as well as expert training and unbeatable 24/7 global support packages to ensure every project can run without a hitch.
Powering experiences for the biggest entertainment companies, studios, venues and brands in the world, from Disney to Snapchat, Netflix to ESPN, the Las Vegas Sphere to the Burj Khalifa, and Adele to Beyonce, Disguise is everywhere — revolutionizing every sector of the entertainment industry.
Learn more at www.disguise.one/en
About Visual Noise
Visual Noise is a creative production studio shaping how experiences are imagined and realized. We work across live events, broadcast, immersive environments, and architectural projects, helping define the creative direction behind some of the most ambitious work being built today. Our process starts with the audience—how people move through a space, what draws their attention, and what story they’re stepping into. That perspective informs every decision, resulting in experiences that feel intentional, connected, and grounded in how people actually engage.
We operate where creative thinking meets execution. From early concepts through delivery, we help develop ideas, align collaborators, and carry creative intent all the way through the build. Our team brings together narrative, design, and technical understanding to ensure projects don’t lose clarity as they scale. The result is work that holds together from the first idea to the final moment—setting the pace for what’s next, and helping move the creative landscape forward through projects that are built to last.
See the work at www.visualnoise.co
About PRG
PRG is the world’s leading technology provider within the entertainment and events industry. Our mission is to bring together the power of our people with our production and rental expertise to deliver unforgettable events. PRG has the largest inventory of production equipment for hire and offers a complete 360-degree range of services to clients within the live events industry. These include music touring and festivals, TV & Film, Theatre, Sports and E-sports and Corporate live events. Our clients and partners rely on PRG’s innovation, experience and in-depth expertise in video, lighting, rigging, audio, staging, virtual productions, and set & automation systems to bring their creative visions to life. With 38 offices located in North America, South America, Europe, the Middle East, Asia and Australia, PRG offers the ability to provide services worldwide by collaborating with our local partners.
Visit https://www.prg.com/ to find out more
