Tracab Introduces Major Efficiency Gains, Even Richer Visual Storytelling With Coach Paint 9.1

Expanding AI- and Data-Driven Tools Push Coach Paint Toward Complete Sports Analysis and Storytelling Solution

MELVILLE, N.Y. — Sept. 9, 2021 — Tracab today announced the release of Coach Paint 9.1, which leverages artificial intelligence (AI) and XML data-driven capabilities to offer coaches and leagues the improved efficiency, richer visuals, and deeper analysis to drive in-depth tactical comprehension of any game or strategy, whether by athletes on the pitch or fans watching at home. The newly redesigned user interface (UI) and updated user experience (UX), introduced with Coach Paint 9 and improved with this release, provides convenient access to powerful automated player tracking and automated content creation tools.

“By leveraging AI, we continue to evolve Coach Paint toward a complete sports analysis and storytelling ecosystem,” said Simone Lacava, Coach Paint product manager at Tracab. “Version 9.1 offers an array of improvements and is foundational to our vision of providing Tracab’s industry-leading video and tracking technologies on a single platform. Our goal is to exceed our clients’ expectations with unprecedented possibilities for visualization and storytelling, blended with extreme ease of use.”

The sleek new UI, introduced with Coach Paint 9, and individual tools revamped for efficiency allow coaches and production teams to produce broadcast-grade graphics and visualization in near real time, saving time without sacrificing quality. Allowing users to edit properties on the timeline, this new release makes the most widely used video analysis tool in professional sports even better. Coach Paint 9.1 not only increases the number of tools available to users, but also affords users complete flexibility in editing their properties at any time.

“We strive to plan our product development from the coaches’ and players’ point of view, with the goal of saving them time while giving them more,” added David Eccles, co-general manager of Tracab. “The continued development of Coach Paint Version 9 is truly a game-changer. With more video content, more storytelling tools, and more data connectivity, the possibilities for creating a narrative around an athlete, a play, a game, or a team are almost limitless. We are very excited that Coach Paint is in use by coaches and athletes from smaller clubs to major brands — really, anyone who wants to take their game to the next level.”

Further information about Coach Paint and other Tracab products is available at

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About Tracab
Tracab is a brand of the ChyronHego family of cutting-edge technology companies. Tracab encompasses tools for sports coaches, leagues, and federations, offering tools for player and game analysis. Tracab products are utilized throughout the globe to enhance performance of sports professionals. More information is available at

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Photo Caption: Tracab Coach Paint 9.1 leverages AI and XML data-driven capabilities to offer improved efficiency, richer visuals, and deeper analysis.

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