ZOO Digital launched the entertainment industry’s first cloud-based dubbing platform at NAB Show in Las Vegas last week. ZOOdubs, which will power ZOO’s own dubbing service, is set to transform the future of the dubbing industry and radically improve the dubbing workflow for premium TV and movie content owners.
Dubbed audio is essential to extend the global reach of entertainment content and to fulfil consumer expectations in certain territories. However, until now the dubbing process has been prone to error, offered content owners little visibility of the workflow and engaged a limited pool of voice talent. Lines of audio missed during recording sessions often lead to delays and additional costs, and hearing the same voice artists appear over and over again in their content is an ongoing frustration for clients. The ZOOdubs platform addresses these issues.
“ZOOdubs delivers a huge step forward for dubbing services.”
ZOOdubs encapsulates the entire dubbing process from script localization and adaptation to casting, auditioning, recording and editing. For the first time, cloud technology systematizes the dubbing process, centralizing control, reducing errors and making it simpler to manage the end-to-end workflow. Content owners now have greater visibility of the dubbing process than ever before; they are able to track projects as they move through the process milestones, reviewing and approving materials, and join in live dubbing sessions from anywhere in the world, at anytime.
ZOOdubs voice artists record auditions live in the cloud, with casting directors able to search, review and cast on the move using an iPad. Live video direction of dubbing sessions and real-time collaborative script review is all carried out within ZOOdubs, with voice artists and dubbing directors able to work together anytime, anywhere.
Stringent cloud-based security protocols ensure that all video, audio and dubbing reference materials are stored securely yet conveniently accessible to authorized collaborators in the cloud.
“ZOOdubs aims to shake up an industry which has been crying out for a service provider to do dubbing differently.”
Gordon Doran, President at ZOO Digital, explained: “ZOOdubs delivers a huge step forward for dubbing services. It addresses head on the key challenges faced by content owners, and aims to shake up an industry which has been crying out for a service provider to do dubbing differently.”
“With ZOOdubs, the process is no longer a black hole but now an end-to-end workflow with complete visibility every step of the way.”
Resources: https://www.zoodigital.com/
