NENT Group Automates and Accelerates Content Workflows With Primestream’s Workflow Server and Xchange MAM

MIAMI — April 6, 2021 — Primestream, a leading provider of asset management and automation software solutions for media production, today announced that Sweden’s Nordic Entertainment (NENT) Group has automated and accelerated its content production workflows based on Primestream’s Workflow Server and Xchange™ media asset management (MAM) platform.

Based in Stockholm, NENT Group is a leading media and entertainment network that serves audiences throughout Scandinavia. The company operates the video streaming services Viaplay and Viafree, a large portfolio of commercial TV and radio channels, and the Viasat pay satellite platform. In addition, NENT Group is one of the largest content producers in Europe, operating more than 30 production studios in 17 countries.

Like any media company, NENT Group has a critical requirement to store, access, repurpose, and archive its tremendous library of video assets. Previously, NENT teams operated without an automated capability for media asset management, instead having to search manually through thousands of folders on siloed computers. The company sought a faster and more efficient means of accessing and working with live and prerecorded content for streaming coverage of high-profile, international sporting events.

“We looked for a software solution that could automate and manage content workflows for our entire operation, including 24/7 playout to 11 channels. We also needed a system that would integrate seamlessly with our in-house playout and disk archive systems and automatically restore archived clips — a previously manual process that had been a huge time drain for our staff,” said Oskar Svensson digital broadcast engineer at NENT Group. “Of all of the systems we evaluated, Primestream’s Workflow Server was the only one that could meet these requirements. Workflow Server was the only system that had built-in links with third-party production systems and seamless compatibility with our legacy broadcast workflows.”

At NENT Group, Primestream Workflow Server provides a comprehensive platform for production and playout integration. The system receives content via 30 ingest ports, encoding each file in XDCAM 1080i and generating a proxy version of the recording in real time. Workflow Server’s smart integration with scheduling applications presents a clear overview of assets in the system or those that will soon be needed for playout. An additional integration with NENT Group’s Pebble Beach Marina playout automation platform enables Workflow Server to perform automated restores for archived assets and issue notifications to managers if needed assets are not available in time. Workflow Server enables content to be played out even as it’s being ingested, leading to rapid turnaround and time-delay playback. Primestream’s native support for NENT Group’s chosen Adobe Premiere NLE system enables editors to capture and edit video simultaneously for fast integration into live production workflows.

Svensson added, “One unique aspect of our Primestream deployment is that ingest and playout for all channels, with simultaneous editing, can be done completely within our Harmonic MediaGrid production storage system. No single asset ever has to be copied or moved in or out of the storage system for linear playout, saving disk space and time — with the playout system pointing to the same file that was ingested.”

Building on the success of Workflow Server, NENT Group is now incorporating the Primestream Xchange MAM platform into its production workflow. Xchange will provide a Web-based MAM layer on top of Workflow Server and seamless links to the Adobe Creative Suite, enabling producers and editors to contribute remotely without the need for a locally installed client.

“By automating previously manual and time-consuming content processes and integrating with so many legacy production systems, the Primestream Workflow Server has brought significant new efficiencies and cost savings to NENT Group’s content and production workflows,” said Benjamin Vos, senior account manager at Primestream. “With the powerful combination of Workflow Server and Xchange, NENT is ready for a UHD- and IP-based future.”

More information about Primestream is available at

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About Primestream
Primestream is a leading provider of asset management, automation software, and workflow orchestration solutions for media and production operations that are scalable and highly configurable across markets, platforms, and infrastructures to ensure long-term flexibility and value. With a long history in media creation workflows, Primestream combines best-in-class technology with proven reliability to help optimize media creativity for enterprise, digital media, sports, and broadcast operations worldwide. Primestream products leverage deep expertise and insight into market trends and customer requirements to connect content creation, collaboration, asset management, production, and delivery together in an optimal workflow.

The Primestream software suite has been field-proven in a wide range of production facilities for many of the world’s leading broadcasters and corporations, such as Vice Media Group, Microsoft Production Studios, Cisco Global Television, NFL Networks, NFL Films, AT&T Sports, SunTV, Disney, New World Symphony, Verizon Media Group, Fortune Magazine, Time USA, Business Insider, USC Annenberg School for Communication and Journalism, MTG Sweden, Newsy, Goldman Sachs, and many more.

More information on Primestream solutions is available at or on Facebook, Twitter, and LinkedIn.

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