MESA’S Media & Entertainment Day Addresses Challenges and Solutions for Today’s Remote Work Environment

Content Protection and Cybersecurity, IT, and Cloud Technologies Take Centerstage at NAB Show New York Digital Experience

 

MESA, an alliance of technology executives, production companies and content creators who are driving the future of the media and entertainment industry, just announced the complete lineup of speakers and program for its upcoming M&E Day, which will address the emerging trends and challenges when navigating what’s next in today’s remote-work environment, and how it’s crucial that Hollywood media and entertainment companies evolve to continue to thrive. The virtual event will take place on Wednesday, October 20, from 12:30-5 p.m. ET, and features over 20 sessions on cybersecurity, localization, content protection, and cloud-enabled technologies.

The virtual event will kick off with a vibrant fireside chat featuring Halsey Minor, Founder and CEO at Live Planet, operator of the VideoCoin Network, discussing new applications of blockchain and what it means for the future of video content management. Minor, a serial entrepreneur, founder of Cnet and initial investor in Salesforce, will explore the inevitable integration of new technologies, question which technologies are already legacy products and address what changes are needed across the industry. In addition to covering the obstacles to blockchain adoption, he will explore the importance of the Data Journey, Cloud, and AI to future distribution prospects and particularly how Blockchain and AI can be utilized in video content management.

Tech entrepreneur Shelton Mercer will present the closing keynote centered on his groundbreaking 20:20 project developed at Comcast/NBCUniversal, and will walk attendees through his concepts of “social mobilization” and how “leading with passion” can turn crisis into catalyst. Mercer is chairman of The Mercer Advisory Group and Mercer Innovation, as well as co-founder of media technology and big data company Audigent, award-winning charitable social media campaign firm TwitChange and The 20:20 Collective. A celebrated philanthropist, ordained pastor and certified leadership coach, he has built technology-driven audience strategies for the Jonas Brothers, Disney, Warner Bros., NBC, Sony and dozens of other major entertainment brands. His TwitChange endeavor partnered with hundreds of celebrities and brands, raising millions for charity and causes via social media.

The virtual event will also feature a series of more than 20 different panel discussions, sessions and presentations hosted by key M&E technology providers, all centered around the latest solutions for, and the challenges facing, the industry in today’s global remote-work business environment. M&E Day is being produced by MESA, in cooperation with NAB Show New York, and in association with the Content Delivery & Security Association (CDSA) and the Hollywood IT Society (HITS).

Registration for the global virtual event includes a free Marketplace Pass to the NAB Show New York digital experience. Click here for regular program updates.

About MESA

The cornerstone of MESA’s value proposition is the strength of increased industry collaboration through our communities and initiative-based associations, coalitions, and workgroups. Each community’s strength is a result of steady and organic growth, integrity in our mission and approach, and the value we bring to each member or partner organization in our industry.

MESA’s 150-plus corporate members collaborate to advance change management, new workflow solutions and production/supply chain efficiencies. Founded in 2008, MESA’s Content Advisors direct an annual event schedule of over 25 meetings, conferences, and summits. MESA creates and curates content for 10 weekly newsletters and their M&E Journal that is published bi-annually. For information visit: https://www.mesaonline.org/.

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