Fujifilm is delighted to announce the launch of the world’s first weather-resistant bridge camera in the shape of the new FinePix S1*. Brimming with new technologies to improve picture taking and advance creativity, the S1 offers everything you could want from a bridge camera, including a powerful 50x image-stabilized optical zoom lens, wireless communication, Full HD movie function — all wrapped in a robust dust and water-resistant body.
Keep on shooting when others quit
When the heavens open, most compacts and bridge cameras will find themselves quickly stowed in bags and pockets for protection, but the S1 is different. Thanks to its weather-resistant body. It can be used in wet weather or dusty conditions without the usual worries, and keep shooting while other photographers miss those all-important shots. The lens-body integrated design and sealing on approximately 70 areas are designed to allow field photography without typical worries about the weather, season or general shooting environment.
High quality, versatile lens design
The S1 features a newly developed Fujinon 50x optical zoom lens (24-1200mm equivalent**) with a bright F2.8-F5.6 aperture range and 3.0-stop*** lens-shift image stabilization. The wide zoom range and additional Super Macro mode (which allows users to focus on subjects as close as 1cm) offers a huge array of shooting styles from wide angle scenic shots to tightly cropped telephoto framing.
By effectively arranging the 2 aspherical and 4 ED lenses in a structure of 13 elements in 11 groups, high image quality is successfully achieved with reduced aberration, while superb sharpness is achieved from the centre to the edges throughout the zoom range. Fujinon’s unique multi-layer coating technology, Super EBC, is applied to reduce ghosting and flare, and crisp, clear photos can be shot even under severe shooting conditions such as backlighting.
Taking the possibilities even further is Fujifilm’s 100x Intelligent Digital Zoom, which due to its newly developed signal processing, offers image quality comparable to that achieved with the optical zoom. And to make working at such high magnifications even easier, there’s a new zoom-out button which lets users check the framing by quickly widening the field of view when the subject is lost.
Smoother pictures and faster shooting
By combining a newly developed noise reduction system with its 1/2.3-inch 16.4 megapixel backlit CMOS sensor, the S1 can shoot bright, clear photos in dark scenes at sensitivities of up to ISO 12,800*4. The parallel processing of the S1’s new multi-CPU processor has also improved responsiveness with a maximum AF speed of 0.14sec***, start-up time of approximately 0.68sec*5, shooting interval of approximately 0.65sec and maximum continuous shooting speed of approximately 10.0fps***. This, aided by the S1’s use of SD cards that comply with the high-speed interface standards UHS-I, meaning it’s possible to shoot images at a fast speed and not miss any shooting opportunities.
Improved movie recording
The S1 offers high-precision, Full HD (1920 x 1080, 60p) movie recording and its newly developed 5-Axis Image Stabilization and 3D Noise Reduction have greatly improved performance when shooting video. The optical and electronic 5-Axis Image Stabilization reduces blurring from vertical, horizontal and rotational movement during video capture, which often occurs when walking, and further smoothness is applied by a side lever which can set the zoom speed in two levels. This side lever allows users to smoothly and freely operate the zoom with their left hand, while operating the shutter button with their right, and in its high-speed mode, the camera can quickly zoom in the subject.
The 3D Noise Reduction function uses multiple frames to improve image quality at high sensitivity settings and makes exposing your videos easier, the FinePix S1 also has a Movie Scene Recognition function, which automatically sets the correct exposure for the conditions so users can concentrate on shooting. Eight of the Advanced Art Filter modes can be applied to movies for additional creativity, and filming is quicker than ever before thanks to a dedicated Movie button. To top it off, there’s an integrated Slow Motion movie mode with high-speed shooting of up to 480 frames-per-second.
To speed up editing, the S1 also offers selected movie processing functions, such as Movie Trimming which trims parts of the movie and Movie Join which merges movies shot separately and saves them as one movie file to allow easier in-camera editing. The quality of sound recording when shooting movies has been improved, too, with wind filter and quiet lens design (during zoom and AF) integrated.
About Fujifilm
Beginning in 1934 as Japan’s pioneering photographic film maker, Fujifilm has leveraged its imaging and information technology to become a global presence known for innovation in healthcare, graphic arts, optical devices, highly functional materials and other high-tech areas.
