End-to-End Managed Services With Advanced Tracking and Graphics Technology Accelerate and Simplify Deployment Across Multiple Match Venues
MELVILLE, N.Y., and MIAMI — April 27, 2021 — Chyron, Hego, and TRACAB announced today that they are working jointly with Univision’s TUDN, the undisputed home of soccer in the U.S., and multimedia sports brand of Univision Communications Inc., to provide a complete solution for real-time capture and visualization of player tracking data for its broadcasts of Liga MX, the top division of Mexico’s professional soccer league system. Hego is providing extensive operations and production services using TRACAB’s unparalleled tracking technology along with Chyron’s PRIME, Virtual Placement, and Paint solutions to create and deliver sponsored and branded data-driven graphics in real time, as well as virtual ad insertion and state-of-the-art telestration.
“With the addition of real-time capture of player tracking data, we are able to enrich the viewing experience for our fans, plus provide new opportunities for our brand partners in our Liga MX broadcasts,” said Miguel Angel Garcia, senior vice president of live events, Univision. “We’ve been pleased with how Chyron and TRACAB’s high-performance solution seamlessly integrates into our system, and with Hego’s expertise in translating real-time data into compelling elements of the match narrative, we’re excited to elevate the experience for our fanáticos in innovative and new ways.”
In spite of COVID-related restrictions and the challenge of working across multiple languages and countries, Hego deployed the solution and a newly trained operations team across four key stadiums — Estadio Azteca, Estadio Olímpico Universitario, Estadio Nemesio Díez, and Universitario — and production centers in Mexico City and Miami within just 10 weeks.
The end-to-end managed service provided by Hego extends from the acquisition of tracking data through delivery of that content to broadcast. Data-driven graphics inserted into the broadcast supply key metrics, highlight player positioning and movement, and use dynamic markers, lines, shading, heat maps, labels, and more to give viewers an in-depth understanding of performance, strategy, and other critical aspects of the match. Additionally, using its new SOLO flypack solution, which also incorporates TRACAB technology and Chyron graphics solutions, Hego will have the ability to take this player tracking and data-driven graphics creation model mobile for future matches played from a variety of venues.
“Through Hego, TRACAB, and Chyron, we are able to offer a unique solution for bringing striking data-driven visuals to live sports broadcasts, and it’s exciting to see TUDN put this solution into play,” said Ariel Garcia, CEO over all three brands. “Provided as a managed service, Hego simplifies and accelerates deployment of advanced player tracking and data visualization while taking the technical and operational burden off the TUDN production team. As a result, TUDN has been able to bring dynamic new elements to its live on-air product quickly and with minimal disruption to day-to-day operations.”
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About Univision Communications Inc.
As the leading Spanish-language content and media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The Company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as 10 cable networks including Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 61 television stations in major Hispanic markets across the United States. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The Company’s prominent digital assets include Univision.com, free AVOD streaming service PrendeTV, Univision Now, the largest Hispanic influencer network, and several top-rated apps. For more information, visit corporate.univision.com.
TUDN is the multimedia sports division of Univision Communications Inc., the leading Spanish-language content and media company in the U.S. Built around the flagship TUDN cable network, the nation’s No. 1 Spanish-language sports channel, TUDN reaches audiences across Univision’s television portfolio, as well as through the TUDN Radio Network, the TUDN mobile app and TUDN.com. TUDN possesses an industry-leading portfolio of live soccer rights through partnerships with 14 Liga MX clubs, the Mexican Football Federation, US Soccer, UEFA, Concacaf, Major League Soccer and many more.
Founded in 1966, Chyron has played a pioneering role in developing broadcast titling and graphics systems. With a strong foundation built over 50 years on innovation and efficiency, the name Chyron is synonymous with broadcast graphics. Today, Chyron offers the industry’s most comprehensive software portfolio for live production professionals. Chyron products are increasingly deployed to empower OTA and OTT workflows and deliver richer, more immersive experiences for audiences and sports fans at home, on the go, or in the arena.
Chyron is a brand of ChyronHego, headquartered in New York with operations in 11 countries. Privately held, and thus free from the volatility of short-term shareholder expectations, ChyronHego’s majority shareholder is Apollo Management, a leader in the growth of top technology companies. More information is available at www.chyronhego.com.
Hego is also a brand of ChyronHego and is headquartered in Stockholm, with offices in New York, London, and Köln. Leveraging both rental services in addition to a skilled pool of experts, we’re dedicated to delivering top-notch operational support with the complexity and cost you’re comfortable with. More information is available at www.hego.tv.
TRACAB is also a brand of ChyronHego and is headquartered in Stockholm. TRACAB has spent well over two decades focused on decoding and visualizing the complexities of sport. TRACAB technologies unlock the hidden patterns of play and the detailed components of sports performance. More information is available at www.tracab.com.
Photo Link: www.wallstcom.com/ChyronHego/Chyron-PRIME_Hego_TRACAB_Player_Tracking_Data_Graphics_Univision_TUDN.jpg
Photo Caption: Chyron, Hego, and TRACAB are working jointly with Univision’s TUDN to provide a complete solution for real-time capture and visualization of player tracking data.