International Datacasting (TSX: IDC), a global leader in digital content distribution for the world’s premiere broadcasters, will be at the CABSAT 2013 show in Dubai March 12th-14th, supporting the company’s Middle East region resellers MEConnect and TradeCom. IDC’s broad range of video contribution and data distribution products will be on display at the MEConnect booth (Hall1, Stand #111.) CABSAT is the largest digital media and satellite expo in the MEA (Middle East and Africa) region.
On display will be: IDC’s LASER targeted ad insertion platform, Digital Tattoo DTH over IP gateway, STAR Pro Audio solution and the TITAN MPEG-2/MPEG-4 video encoder.
“We’re looking forward to meeting with our broadcast customers and potential customers at CABSAT this year,” said Virginia Lee Williams, Vice President, Global Sales and Marketing, International Datacasting. “MEA is one of the fastest growing communications markets in the world. We’re committed to having a strong presence in the Middle East. Leading broadcasters throughout the world rely on our products to ensure managed, uninterrupted delivery of valuable entertainment, news and highly targeted advertising.”
The LASER ad insertion video solution gives network broadcasters who deliver content via satellite the ability to offer advertisers exceptional ad insertion granularity. LASER enables broadcasters to increase advertising revenues by seamlessly inserting regional or local commercials at the edge of the network. With the LASER platform, each location can be addressed and targeted individually with pinpoint accuracy. LASER allows for the replacement of ad content that may be unsuitable for specific audiences due to copyright issues, or regional variances, with ad content more appropriate for that target market. This flexibility allows broadcasters serving a wide geographic market to generate revenue from a broader base of advertisers.
IDC has over 15 years’ experience in delivering professional MPEG video contribution encoding platforms and has over 5,000 installations worldwide.
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