Avid Extends Industry Leadership and Announces New Customer Association

Avid presented details about Avid Everywhere™, the company’s strategic vision for the industry, centered on connecting creative professionals and media organizations with their audiences in a more powerful, efficient, collaborative, and profitable way. The Avid Everywhere vision will manifest itself as the most fluid end-to-end distributed media production environment in the industry, a comprehensive ecosystem that encompasses every aspect of the new digital media value chain.

“With the consumerization and digitization of content, media professionals are facing unprecedented challenges, and the industry needs a leader to step forward and provide direction,” stated Avid president and CEO Louis Hernandez, Jr. “With our Avid Everywhere vision and the launch of a groundbreaking new customer association, Avid is spearheading the media industry’s fight to overcome the extraordinary challenges we are all facing.”

Avid Customer Association

In a major move to broaden collaboration across its community of customers and industry partners, the company also announced the creation of the Avid Customer Association, a comprehensive initiative designed to provide essential strategic leadership to the media industry, collaborate with key industry leaders and visionaries, and deepen relationships between the company and its customers. The multifaceted program will engage its network of broadcast, creative, and media customers, and other industry leaders, in a highly collaborative process to provide both strategic leadership and cutting edge technology solutions to address the most important issues facing the media industry today.  Founding members of the Avid Customer Association Executive Board represent major media organizations from the Americas, Europe, and Asia.

The Avid Customer Association will hold its first event on April 4-5, 2014 just prior to NAB in Las Vegas, allowing members to speak face-to-face with thought leaders and Avid personnel on a wide range of industry topics. Additional single-focus Avid Customer Association user groups will be organized to focus on topics such as strategic development, products and solutions, industry standards, customer advocacy, customer success, and more.

Avid Product Innovations

At IBC Avid is also introducing an all new, state-of-the-art mixing control surface, the Avid S6, as well as the next generation of its proven and trusted shared storage systems, the ISIS® 5500, underscoring Avid’s ongoing product innovation.

  • Avid S6  — Building on the same proven technology that is core to the industry-leading ICON and System 5 product families, Avid announced a major new addition to its industry leading family of control surfaces for sound recording, mixing and editing. Avid S6 is designed for audio professionals in the most demanding production environments, delivering the performance needed to complete projects faster while producing the best sounding mixes. In addition, S6 provides mixing professionals with a state-of-the-art solution that easily scales to meet their current and future challenges.
  • ISIS 5500  — Avid’s next-generation online shared storage system offers unprecedented value for small- to mid-sized post production, broadcast, education, and corporate facilities. It provides critical new capabilities to help small and mid-sized media organizations more easily and efficiently deliver higher quality, inspiring content – by streamlining and accelerating editorial workflows.

About Avid

Through Avid Everywhere, Avid delivers the industry’s most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services.