Aug. 17 SMPTE+ Event Will Explore Critical Considerations as M&E Industry Continues Migration Into the Cloud

Experts Will Tackle Key Issues, Examine Real-World Implementations, Offer Fresh Perspectives on Progress and the Road Ahead
WHITE PLAINS, N.Y. — July 15, 2021 — SMPTE®, a leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, will be hosting the second SMPTE+ virtual event — “Migrating Media & Entertainment Into the Cloud: A Real-World Perspective” — on Aug. 17. Over the course of this half-day event, subject matter experts from across the media value chain will examine key issues, share their practical experiences, provide a snapshot of the status of migration, and offer unique perspectives on the future of media in the cloud.
“Our second SMPTE+ event gives participants a unique opportunity to hear industry experts and business leaders weigh in on the most important factors surrounding the M&E industry’s move to the cloud,” said Joel Welch, director of education at SMPTE. “While the cloud migration has moved beyond the tipping point, with many practical and technical issues resolved, the industry faces new and different uncertainties as we go forward. We’ve structured this SMPTE+ event to tackle urgent questions and help participants gain a clearer understanding of the challenges and opportunities that cloud migration will present for their businesses.”
“It’s well-known that migrating media workflows to the cloud allows organizations to realize new efficiencies and take advantage of the latest technical innovations,” said Sally Hubbard, co-chair for this SMPTE+ event. “This SMPTE+ event will look more broadly at the implications of the move to the cloud in the shorter and longer term and at emerging best practices based on real-world implementations.”
Prior to the event, SMPTE+ subscribers will gain access to a thoughtfully chosen and organized content library designed to provide fundamental knowledge and address issues to be considered. Subscribers will then meet on Aug. 17 for the SMPTE+ live event to discuss the content, hear live presentations, engage in Q&A with speakers and panelists, and socialize with people who share their interests. Panels and presentations will focus on topics including evolving financial and business models, the emergence and adoption of new tools and technologies, and ongoing concerns and best practices around security, content preservation, and business continuity.
The complete agenda for SMPTE+ “Migrating Media & Entertainment Into the Cloud: A Real-World Perspective” is online at
As another SMPTE initiative to help media technology professionals get ahead and find success, SMPTE+ is free to SMPTE members. Upon registration, they gain access not just to the Aug. 17 event, but also to the immensely popular June 3 event, “Expanding the Color Universe,” and two other SMPTE+ events later this year. Professionals may choose to attend only the “Migrating Media & Entertainment Into the Cloud” event for $99, but SMPTE membership offers even greater value: access to all four SMPTE+ events — and the many other benefits of SMPTE membership — for just $165.
Registration and additional information about the full SMPTE+ series is online at Further information about SMPTE is available at
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About SMPTE®
SMPTE is the global society of media professionals, technologists, and engineers working in the digital entertainment industry. The Society fosters a diverse and engaged membership from both the technology and creative communities, delivering vast educational offerings, technical conferences and exhibitions, the SMPTE Motion Imaging Journal, and access to a rich network of colleagues essential to their career success. As an internationally recognized standards organization, SMPTE also provides a vital technical framework of engineering standards and guidelines that allow the seamless creation, management, and delivery of media for art, entertainment, and education worldwide.
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Photo Caption: The second SMPTE+ virtual event, “Migrating Media & Entertainment Into the Cloud: A Real-World Perspective,” will be held Aug. 17.


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