Accedo One Integrates with hoopla Digital® to Connect OTT Providers with US Library Card Holders


Stockholm, Sweden, 28th September 2023– Accedo has added out-of-the box integration for Accedo One with hoopla Digital. Integrated through hoopla’s BingePass product, it instantly enables over-the-top (OTT) video service providers to connect with the vast network of library card holders in the United States. As of today, all Accedo One customers can benefit from this seamless integration available in the Accedo One marketplace, which delivers a straightforward setup, without the need for any technical know-how.


hoopla BingePass allows library card holders to access entire collections of titles for unlimited streaming with a single library borrow. Hallmark Movies Now, Hallmark Media’s subscription video on demand streaming service, is the first OTT service to take advantage of this innovative partnership with Accedo One, marking the onset of a fresh wave of engaging content for a broader viewer base.


With the hoopla BingePass integration service, OTT platforms can harness the potential to drive a surge of traffic. Leveraging their hoopla identity, library card holders can seamlessly log in and dive into a curated content experience as though they were subscribers to the OTT platform. The culmination of this partnership signifies a game-changing strategy primed to captivate new audiences and enhance user influx for video platforms.


Fredrik Andersson, SVP Products at Accedo, commented: “We’re pleased to collaborate with hoopla Digital. The hoopla BingePass integration offers an optimized user experience and broadens video service providers’ reach.”

Jeff Jankowski, President of hoopla Digital, added: “Demand for digital video content continues to grow in the library space, with library card holders requesting new and well-known movies and television series they can stream through the hoopla platform.  We are growing to meet this demand with offerings like the Hallmark Movies Now BingePass, which has been made possible through the collaboration with Accedo One. Now, more video service providers can easily integrate with hoopla, expanding the reach of their content to our audience of nearly 10 million registered users.”


Hallmark Media’s SVP of Streaming Distribution, Lauri McGarrigan, said:”Our partnership with hoopla allows us a unique opportunity to reach a new audience and expand awareness of Hallmark Movies Now. As we continue to amplify and evolve the platform’s content offerings, we look forward to giving library patrons access to our unique brand of feel-good content, including our beloved series and movies.”


About hoopla Digital:

hoopla Digital is the digital brand and service of Midwest Tape, a trusted physical media provider to public libraries for almost 30 years. hoopla partners with libraries across North America, Australia and New Zealand to provide online and mobile access to hundreds of thousands of movies, music albums, audiobooks, eBooks, comics and manga, TV shows, and more with BingePass. With hoopla, library patrons can borrow, stream and download digital media with a valid library card, from a public library that partners with hoopla. In December 2021, hoopla unveiled BingePass, a dynamic response to the surging consumer appetite for binge-watching content. Seamlessly integrated into the familiar hoopla interface, trusted by librarians and patrons alike, BingePass offers an effortless solution. With BingePass, patrons of participating public libraries gain unlimited access to stream interactive, educational and entertaining collections for seven days. All content is accessible via hoopla’s free mobile apps for Apple and Android devices, and online at


About Accedo:

Accedo is a global video solutions provider, powering some of the world’s most impactful video-centric experiences. We reduce the complexity of an ever-evolving video ecosystem, enabling businesses of all shapes and sizes to provide world-class video services to their customers. Through a combination of award-winning products and our deep technical expertise, we empower global industry leaders – such as Deutsche Telekom, NBC Universal, ITV, Globo, Hallmark, Bloomberg and Tata Play – to inspire and entertain people across the world.


Accedo was founded in 2004 and our 600+ employees are constantly innovating so that our clients can bring the future of video-centric experiences to hundreds of millions of users on a global scale. We support businesses at every stage of the video journey, from strategy and design through to delivery, maintenance,

and post-launch optimization. Accedo is headquartered in Stockholm, Sweden, and has an additional 14 offices spread across all corners of the world.







About Accedo One:

Accedo One is the Saas user experience platform designed to launch, adapt, and grow video services. With integrations with renowned vendors in the video industry, it facilitates applications on major platforms and a management system that brands, configures, and curates intuitively, reducing development and operational costs for customers. Read more on


Media Contact:

Helen Weedon

Communications Manager

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+44 7733 231922