ACB runs the 1-3-9 Media Lab, which is an industry neutral, longitudinal, virtual media lab that unobtrusively captures audience behaviour across future screens in the natural context. ACB runs produces ground-breaking reports for members on an annual basis.
The reports uncover the dynamics around the latest technologies, reveals the hits and misses, and gives super in-depth insights on engagement. Leading the field, ACB pioneers new capture methodologies every year to ensure that the latest devices are captured from in and out of the home, so no behaviours are missed.
In-depth behavioural analysis provides rich data for the industry which is presented in the form of reports, rich datasets and video clips. With significant changes in consumer video consumption, clients have found the research to be a ‘truth serum’ to help understand users’ simultaneous interaction with different technologies; attention and engagement; likely claimed vs. actual bias; and impact of viewing privately and socially. ACB are presenting the research conducted in the UK and US called ‘Three Peaks’ that delivers insights on driving engagement in second screen apps. ACB will be exhibiting in the Future Zone, showcasing the latest capture technology and discussing how it helps to gain the best insights on future adoption.
ACB will be exhibiting at the upcoming IBC2013, September 12 – 17, RAI Amsterdam. Drop by the ACB stand #8.G45.
